Business Central vs Dynamics 365 CRM: Which One Is Better?

Introduction:

Dynamics 365 for Sales (aka Dynamics 365 CRM) and Business Central are two marvelous software solutions from Microsoft. Both software comes with a remarkable set of features and can be very useful for an organization. But which one of them is better than the other? This is the question are we are about to answer today. So, today we are going to compare both these amazing Microsoft products and see which one of them is better than the other.

Here’s everything that you need to know about both these robust Microsoft products’.

Basic Difference:

Dynamics 365 for Sales is a stupendous CRM solution. The main aim of the software is to support sales teams and help them in their work. The CRM solution enables a firm to easily manage sales opportunities, qualify leads, etc. Moreover, it also helps a firm in automating various elements of its sales process.

Key features

• Helps firms gain access to sales insights.
• Offers lots of integration options to its users.
• Helps a firm in predicting and managing pipelines.
• Real-time coaching, etc.

On the other hand, Business Central is a robust ERP solution and is perfect for all small and medium-sized firms. Using it any firm can easily automate/ streamline its business processes. Additionally, the software allows its users to easily manage their inventory, finances, projects, etc. To learn how to streamline a business process using this great ERP solution feel free to join the Microsoft Dynamics 365 Business Central Online Training Course.

Key features

• Helps a business/firm streamline its financial management process.
• Enables an organization/firm to easily monitor its financial performance.
• Enables a firm to easily optimize its supply chain.
• Helps a firm optimize its warehouse management, etc.

Customization:

Dynamics 365 CRM is built upon the Dynamics 365 platform. This makes it very easy for a user to customize it to meet his needs and requirements. What does this mean? It means you can easily customize the CRM solution as per your needs without any difficulty or problem. Moreover, it also allows its users to easily enhance its existing processes and create new processes. While customizing Microsoft Dynamics 365 Business Central is not that easy and is a complex task. Furthermore, you may also have to spend lots of money in order to customize it as per your requirements.

Marketing Automation Functionality:

Dynamics 365 for Sales comes with robust marketing automation capabilities. Besides this, you can also integrate it with other marketing automation tools like Dot Mailer, Mail Chimp, etc. On the other hand, Microsoft Dynamics 365 Business Central does not come with robust marketing automation capabilities. Thus, in terms of marketing capabilities, Dynamics 365 for Sales appears to be a better option than its competitor.

Opportunity Management:

Both the solutions allow its users to track their sales funnels and help them identify sales opportunities.  But Overall, Business Central does a better job than its competitor when it comes to opportunity management. Business Central uses a much better and simpler process for identifying sales opportunities in comparison to Dynamics 365 for sales. Furthermore, it’s easier to use in comparison to Dynamics 365 for Sales. Thus, in terms of opportunity management Business Central appears to be a better option than its competitor.

Sales Process Management:

Using Dynamics 365 CRM you can easily track and manage your sales activities. Additionally, the software also comes with robust analysis capabilities and can help firms gain access to useful sales insights. Microsoft Dynamics 365 Business Central also helps its users in managing their sales processes. But overall Dynamics 365 CRM does a better job than its competitor when it comes to sales process management. To learn about both the products in more detail feel free to join the Microsoft Dynamics 365 Business Central Training in Noida.

Conclusion:

Both Dynamics 365 for Sales and Business Central are fantastic software solutions and can provide lots of benefits to its users. However, both the products are very different from each other. Dynamics 365 CRM helps a firm in managing its customer relationships. Whereas Business Central helps a firm in streamlining and automating its business processes. Thus, it is very difficult to say which one of them is better than the other. But overall Dynamics 365 CRM appears to be a better option than its competitor.